Breast Cancer and Your Appearance

In addition to the emotional stress caused by a breast cancer diagnosis, you may find yourself dealing with physical changes caused by treatment of the disease. These changes can greatly impact how you feel about yourself. You may be dealing with the loss of your breasts after a mastectomy or unevenness following a lumpectomy. You may have hair loss following chemotherapy or radiation. VBCF has compiled a list of vendors and programs that can get you back to looking and feeling like yourself.

Know Before You Go   |   Financial Assistance
Region 1 – Central VA

Amy Black Tattoos
Products/Services Offered: Offers mastectomy tattoos to create the illusion of realistic nipples and areola for patients post mastectomy.
Address: 3125 W. Cary Street, Richmond, VA 23221
Phone: 804-254-9006
Website: www.amyblacktattoos.com

Buford Road Pharmacy
Products/Services Offered: Carries prosthesis, mastectomy bras, and camisoles.
Address: 2608 Buford Road, Richmond, VA 23235
Phone: 804-272-1423
Website: www.bufordrx.com

Debbie’s Foundation and Apparel
Products/Services Offered: Carries prosthesis, mastectomy bras, camisoles, and modified bathing suits.
Address: Ridge Shopping Center, 1557 N. Parham Road, Richmond, VA 23229
Phone: 804-288-5434

Mary Lou and Company
Products/Services Offered: Full service beauty salon offering wigs, wig supplies, and hats.
Address: 435 B North Ridge Road, Richmond, VA 23229
Phone: 804-285-0228

Nordstrom – Short Pump Town Center
Products/Services Offered: Offers a vast array of intimate apparel, breast forms and mastectomy bras, plus assistance with Medicare claim filing—all in a comfortable and confidential setting. ABC Certified.
Address: 11812 West Broad Street, Richmond, VA 23233
Phone: 804-364-6900
Website: shop.nordstrom.com/c/breast-prosthesis-appointment-information

Planet Hair
Products/Services Offered: Planet Hair is a full service hair salon serving both men and women with their hair loss needs. Each sale includes custom fitting, shaping and cutting of the wig, texturziing and thinning to make your wig comfortable and “perfect” for you.
Address: 3427 Cox Road, Richmond, VA 23233
Phone: 804-965-6222
Contact: Cheryl Tankersley
Website: www.planethairva.com

Stepping Stones Women’s Center
Products/Services Offered: Full service shop offering mastectomy bras and accessories, symmetry shapers, lymphedema garments, swimwear, exercise wear, wigs, turbans and hats. Fully accredited facility, accepts Medicare, Medicaid and most major insurance carriers. ABC Certified.
Address: 7575 Cold Harbor Road, Suite 2D, Mechanicsville, VA 23111
Phone: 804-746-9880
Website: www.steppingstones4women.com

The Pink Ribbon Boutique
Products/Services Offered: This shop provides custom fittings and products for mastectomy, reconstruction, lymphedema and hair loss due to chemotherapy. ABC Certified.
Address: 8801 Three Chopt Road, Richmond, VA 23229
Phone: 804-282-4679
Email: info@thepinkribbonboutique.com
Website: www.thepinkribbonboutique.com

Region 2 – Tidewater

elevé Beauty & Spirit
Products/Services Offered: Offers wigs and a Hair Bank to allow you to cut and save your own hair before chemotherapy begins to create hair extensions and cranial prosthetics. Hair can also be donated by friends and family. This technique is exclusive to elevè.
Address: 732 Thimble Shoals Boulevard, #602, Newport News, VA 23606
Phone: 757-594-9501
Website: www.elevebeauty.com

Nordstrom – MacArthur Center
Products/Services Offered: Certified Prosthesis Fitters provide assistance to the special needs of women dealing with breast cancer or surgery. Offers a vast array of intimate apparel, breast forms and mastectomy bras, plus assistance with Medicare claim filing—all in a comfortable and confidential setting. ABC Certified.
Address: 301 Cumberland Street, Norfolk, VA 23510
Phone: 757-314-1111
Website: shop.nordstrom.com/c/breast-prosthesis-appointment-information

Silhouette Mastectomy Boutique
Products/Services Offered: Full service mastectomy boutique offers fittings, prosthesis, bras, post-surgical camis, swimwear, head coverings and wigs. ABC Certified.
Address: 12715 Warwick Boulevard, Newport News, VA 23606
Phone: 757-930-0139
Email: teresakelly@silhouettemb.org
Website: www.silhouettemb.com

Victorious Images Cancer Care & Support
Products/Services Offered: Full service shop offering fittings, mastectomy bras and accessories, symmetry shapers, lymphedema garments, swimwear, turbans and hats. Also services New Kent, West Point, Gloucester, the Greater Richmond area, & Hampton Roads. Also services New Kent, West Point, Gloucester, the Greater Richmond area, and Hampton Roads. ABC Certified.
Address: 6961 Richmond Road, Williamsburg, VA 23188-7212
Phone: 757-476-7335 or 804-885-0797
Email: nancy@mastectomysupport.com
Website: www.victoriousimages.com

Region 3 – Northern Neck

Merle Norman Cosmetics
Products/Services Offered: Offers wigs, hair additions, and mastectomy fittings.
Address: 78 Main Street, Kilmarnock, VA 22482
Phone: 804-435-7177
Contact: Jennifer Bishop
Email: jbishop@nnwifi.com

Region 4 – Northern VA

Nordstrom Prosthesis Program
Products/Services Offered: Certified Prosthesis Fitters provide assistance to the special needs of women dealing with breast cancer or surgery. Offers a vast array of intimate apparel, breast forms and mastectomy bras, plus assistance with Medicare claim filing—all in a comfortable and confidential setting. ABC Certified.
Website: shop.nordstrom.com/c/breast-prosthesis-appointment-information

Nordstom Locations:

The Fashion Centre at Pentagon City
Address: 1400 South Hayes Street, Arlington, VA 22202
Phone: 703-415-1121

Dulles Town Center
Address: 21090 Dulles Town Circle, Dulles, VA 20166
Phone: 571-434-4000

Tysons Corner Center
Address: 8075 Tysons Corner Center, McLean, VA 22102
Phone: 703-761-1121

Region 5 – Valley

Image Recovery Center
Products/Services Offered: Offers mastectomy bras, breast prosthesis, compression garments, wigs, scarves, turbans, hats and more.
Address: Pearson Cancer Center, 1701 Thomson Drive, Lynchburg, VA 24501
Phone: 434-200-6103
Website: cancer.centrahealth.com/services/the-image-recovery-center

Region 6 – Western VA

Bra Lady Boutique and A Special Place
Products/Services Offered: Offers post-mastectomy bras and prostheses, human hair and synthetic wigs and hairpieces, post-mastectomy swimwear, hats, scarves and turbans, oncology safe skin care. ABC Certified.
Address: 1085 Piney Forest Road, Danville, VA 24540
Phone: 434-793-5239 (bra fitting)
Phone: 434-710-0749 (wig fitting)
Website: www.braladyboutique.com

Elegant Profile
Products/Services Offered: Offers breast forms, mastectomy bras, wigs and more. ABC Certified.
Address: 3890 Littlebrook Drive, Clemmons, NC 27012
*Occasionally holds shops in Martinsville and Wytheville, VA. Please call for dates.
Phone: 336-331-3480
Phone: 888-697-3348
Website: www.elegantprofile.com

Lourine’s Breast Prosthesis & Wigs
Products/Services Offered: Offers personal care for all of your mastectomy needs. Carries breast prosthetics, swim forms, swimsuits, mastectomy bras and camisoles to help you before, during and after your mastectomy. Accepts Medicare, Medicaid, and all major medical insurance companies for mastectomy products as prescribed by your physician. ABC Certified.
Address: 335 E 3rd Street, Salem, VA 24153
Phone: 540-387-0158
Website: www.gottrust.org/Lourines

Region 7 – Southwest VA

Elegant Profile
Products/Services Offered: Offers breast forms, mastectomy bras, wigs and more. ABC Certified.
Address: 3890 Littlebrook Drive, Clemmons, NC 27012
*Occasionally holds shops in Martinsville and Wytheville, VA. Please call for dates.
Phone: 336-331-3480
Phone: 888-697-3348
Website: www.elegantprofile.com

Second to Nature
Products/Services Offered: Offers bras, breast prostheses, wigs, headwear and compression garments. ABC Certified.
Address: Lamplighter Mall, 5524 Williamson Road #15, Roanoke, VA 24012
Phone: 540-265-2960
Website: www.pinkribbonchic.com

Region 8 – Southside VA

Absolute Perfection Bra-tique
Products/Services Offered: Offers a full line of surgical bras, prosthesis, wigs, swim forms, camisoles for all your post-surgical needs. ABC Certified.
Address: 111 Lee Grant Avenue, Appomattox, VA 24522
Phone: 434-352-0233
Website: www.brasperfectfit.com

VBCF has compiled this list for your reference only. These listings are not an endorsement by VBCF. VBCF is not responsible for the quality of service received.

Know Before You Go!

Most private health insurance companies will cover a percentage of the purchase of breast forms, mastectomy bras, and wigs. Medicare and Medicaid will typically pay towards the cost of breast forms and mastectomy bras.

Before you seek treatment, contact your insurance provider to find out exactly what your plan will cover. It is also a good idea to find out if you need pre-authorization, a copay or if any other requirements apply.

If you will need a prescription in order for your insurance company to cover the cost of your purchases, ask what terminolgy should be on the prescription. For example, a wig may need to be called a “full cranial prosthesis for alopecia secondary to chemotherapy” or “radiation to the head” in order to be covered.

It’s a good idea to make an appointment before you head out to shop – with the insurance paperwork and fittings, visits can take some time. You should also consider scheduling your fittings prior to any surgeries to make things easier and more comfortable for you.

Financial Assistance

Wigs & Hair Loss

Region 1 – Central VA
Magical Touch Salon at VCU Massey Cancer Center offers free, private consultation for head wear and also provides free hats, scarves and wigs. For an appointment at the MCV Downtown Campus or Stony Point, please call 804-827-1043.

Region 2 – Tidewater
The Tree Branch Boutique at Riverside Cancer Care Center – Peninsula offers free wigs, wig fittings and head coverings to patients. Call 1-800-520-7007 for more information.

The Unique Boutique offers free wigs, hats and scarves to residents of Williamsburg, VA. Call 757-345-4439 for more information.

Nationwide
The American Cancer Society offers free wigs at wig banks and cancer centers across the country. To find the location nearest to you call 1-800-227-2345.

Friends Are By Your Side joins forces with local salons to provide complimentary hair replacement options and services to women undergoing chemotherapy. For more details visit www.friendsarebyyourside.com.

Prosthetics & Post-Mastecomy

Nationwide
The All4OneAlliance helps to pay for the cost of prosthetics and other post-mastectomy products for breast cancer patients who are uninsured or low income. Call 508-630-2242 or visit www.all4onealliance.org/breast-cancer-resources to see if you qualify.

Knitted Knockers Charities, Inc. is a non-profit group of volunteers who knit and crochet prosthetic breast forms for mastectomy patients. To request a free pair email your name, address, and cup size to fred@knittedknockers.info. There are also patterns available to make your own. Visit www.knittedknockers.info for details.

The Pink Ink Fund aims to help people needing financial assistance with nipple and/or areola repigmentation/tattooing post mastectomy. Contact Amy Black Tattoos at 804-254-9006 or www.amyblacktattoos.com for more information.

Look Good Feel Better

Look Good Feel Better, offered by the American Cancer Society, is a non-medical, brand-neutral public service program that teaches beauty techniques to cancer patients to help them manage the appearance-related side effects of cancer treatment.

Look Good Feel Better group programs are open to all women with cancer who are undergoing chemotherapy, radiation, or other forms of treatment.

Group programs are step-by-step makeover learning sessions led by trained cosmetology professionals. Any questions you may have – such as how to fill in or draw in your eyebrows or how to camouflage particular types of pigmentation – will be answered firsthand. You’ll receive a free makeup kit with brand-name cosmetics to use during the session and to take home, helping minimize shopping time and expense. You will have the opportunity to experiment with various wigs, hats, and turbans in a comfortable, supportive atmosphere. And, perhaps most valuable of all, you will receive the support of other women coping with cancer treatment – those about to go through it, those experiencing it, and those who’ve been there.

To find a program in your area call 1-800-395-5665 or visit www.lookgoodfeelbetter.org/programs.

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The Virginia Breast Cancer Foundation is a non-profit organization committed to the eradication of breast cancer through education and advocacy.

Virginia Breast Cancer Foundation
5004 Monument Avenue
Suite 102
Henrico, VA 23230

800-345-8223 | 804-285-1200

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