Power of Pink Luncheon

TICKET SALES ARE CLOSED FOR THE POWER OF PINK LUNCHEON. You may still purchase a chance for Unlock the Cure.

The Virginia Breast Cancer Foundation’s Power of Pink Luncheon is a fun, elegant afternoon of dining, educating and survivor/fighter/thriver celebrations that is not to be missed.

The event is at the Hotel Roanoke and begins with a reception from 11-noon where you can browse our mobile auction and purchase your chance for Unlock the Cure. At noon we will be seated for lunch and enjoy hearing from a local speaker and a keynote speaker. We will wrap up at 1:30!

Elizabeth Heiskell, Celebrity Caterer, TODAY Show Food Correspondent and breast cancer survivor.

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Kylie Harvell, breast cancer survivor

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This year’s keynote speaker is Elizabeth Heiskell. Heiskell lives in Oxford, Mississippi where she and her husband are raising three beautiful girls. There she also maintains her catering company, Elizabeth Heiskell Catering, which is in its 22nd year. Elizabeth was head chef at Viking Range Corporation for 8 years where she added fun and vitality to all of her cooking classes. Now she is The Today Show Food Contributor and has done appearances on Food Network’s The Kitchen and on Chopped as a judge. Elizabeth is a Southern Living contributing editor. She is the author of three best-selling cookbooks "What Can I Bring", "The Southern Living Party Cookbook" and "Come On Over". Elizabeth was diagnosed with breast cancer in 2022.

Local Speaker: Kylie Harvell was diagnosed with HER2+ Breast Cancer in 2019 and is coming up on her fourth-year cancer free. Being diagnosed at 29 years old, she became very aware that she needed to share her story to advocate for other women and men going through this awful disease. After surgery when Kylie was healing and starting her cancer treatment plan, she unexpectedly found out that she was pregnant and that her story wasn't finished yet; it was just the beginning. She continues to advocate and spread awareness through her own business, Story of Mine Designs, as she makes custom (breast) cancer drinkware to provide comfort and strength for others fighting the fight. Kylie lives in Roanoke with her husband, Jessy, of nearly 7 years and her son Story, who turns 3 this August.

VBCF is doing important work across the entire state of Virginia. Each year there are 7,600 women and men in Virginia who are diagnosed with breast cancer and 1,150 women and men who die from breast cancer. The money we raise through events like the Power of Pink Luncheon is used to provide Virginians with knowledge and a voice on the breast cancer journey. We offer funding for screening and diagnostic breast health services for uninsured and underinsured in SWVA; individualized resource coordination; free breast health educational materials; newly diagnosed, caregiver, and survivorship packets and advocacy for improved health public policy and research dollars for the state.