Help Make Breast Health Visible in Your Community
Every day, Virginians walk into coffee shops, boutiques, salons, restaurants, fitness studios, medical offices, and other local businesses. What if those everyday visits also became opportunities to connect people with trusted breast health information?
That’s the idea behind Partners in Pink, a free community awareness program from the Virginia Breast Cancer Foundation (VBCF).
Businesses that join Partners in Pink display a window decal showing their commitment to breast health awareness while helping connect customers to reliable educational resources and support services available throughout Virginia.
Why Become a Partner?
Breast cancer affects thousands of Virginians every year, yet many people don’t know where to turn for accurate information, screening resources, financial assistance, or support after a diagnosis.
By becoming a Partners in Pink business, you help:
- Promote breast health awareness in your community
- Encourage conversations about early detection
- Connect customers with trusted resources
- Demonstrate your commitment to community health
- Support VBCF’s mission to empower Virginians impacted by breast cancer
Sometimes something as simple as seeing a decal on a storefront can start an important conversation.
What You'll Receive
Participation is completely free.
Partners receive:
- An official Partners in Pink window decal
- Breast health educational materials to share with customers
- Recognition on VBCF’s website and social media
- Opportunities to participate in future community awareness initiatives and campaigns
How It Works
Joining is easy.
- Complete the short registration form below.
- We’ll send your Partners in Pink welcome packet.
- Display your window decal where customers can see it.
- Share our educational materials with your customers and employees.
- Help spread awareness throughout your community.
Businesses joining this year’s campaign will begin receiving decals and educational materials in September.
Who Can Participate?
Partners in Pink is open to businesses and organizations of every size, including:
- Restaurants and cafés
- Retail stores and boutiques
- Salons and spas
- Fitness centers
- Medical and dental practices
- Professional offices
- Banks and financial institutions
- Real estate offices
- Local attractions
- Nonprofits and community organizations
If you have a storefront or serve the public, we’d love to welcome you.
Show Your Community You Care
When customers see the Partners in Pink decal on your door, they know your business supports breast health awareness and the well-being of your community.
Together, we can make lifesaving information more visible—one storefront at a time.
Frequently Asked Questions
Does it cost anything to participate?
No. Partners in Pink is completely free.
How long do I keep the decal displayed?
Many businesses choose to display it year-round, although October (Breast Cancer Awareness Month) is when it receives the most attention.
Do I need to raise money?
No. Participation does not require fundraising. Some businesses may choose to host a fundraiser or awareness event, but it is completely optional.
Can I order additional educational materials?
Yes. VBCF can provide breast health educational materials while supplies last – order form.
Can multiple locations participate?
Absolutely! We’d love to recognize each of your locations as Partners in Pink.
