We are excited to announce the expansion of our amazing Sole Stars campaign in 2025! As one of VBCF’s signature fundraising events, we received amazing support from our 2022, 2023, and 2024 Sole Stars. We are now expanding our Sole Stars so all Virginians can participate no matter where they live!
“Sole Stars is such a special and successful campaign, and giving it a refresh has been fun,” said VBCF Director of Development Shelley Callahan. “We really love that all Virginians can be a Sole Star now, so everyone feels included in our work!”
What is a Sole Star?
As a VBCF Sole Star, you become an ambassador of our work, creating a personal fundraising page to engage your friends and family in a campaign to support VBCF’s work focused on empowering Virginians through education, advocacy, and access to care. Sole Stars wear VBCF’s signature pink shoes for a month and take fun photos to share across social media and email, letting your loved ones know why they support VBCF and asking them to do the same. Throughout your chosen month, watch your donation thermometer increase as your professional and personal networks support your goal!
HOW DO OUR SOLE STARS HELP VBCF?
“100% of money raised helps Virginians facing breast cancer,” said Callahan.
“The funds raised by our Sole Stars will support breast cancer resource, education, and advocacy efforts in Virginia, and help pay for breast health services like diagnostic mammograms, MRIs, ultrasounds, and biopsies for uninsured and underinsured women, as well as education and advocacy efforts all over the state.”
HOW IS SOLE STARS DIFFERENT IN 2025?
“In 2025, Sole Stars is expanding and any Virginian can participate – not just those living in specific regions, reflecting our statewide work to support women and men affected by breast cancer,” said Callahan. “There is still an option, of course, to sign up to fundraise through Sole Stars as a team or community, and you can still choose the region that you live in as well!”
How it Works
Becoming a VBCF Sole Star is easy! Visit our website, choose the Virginia region where you live or want to support, register for your personal Sole Stars campaign, and then select your shoe size. Within 2-3 weeks, your VBCF pink shoes will arrive in the mail, and you are ready to launch your campaign during your chosen month!
We recommend that you give yourself 1-2 months in advance to plan your SOLE STARS campaign so you can come up with various fun locations to take photos of yourself in your pink shoes! We ask that each of our Sole Stars commit to raising at least $1,000 for VBCF during the month, which can come from donations from family, friends, or supporters that donate to your campaign!
Here is a step-by-step guide to becoming a Sole Star!
- Register for your personal SOLE STAR fundraising page
- Choose the month in 2025 that you will run your SOLE STAR campaign ($50 registration fee covers the cost of your signature VBCF PINK SHOES and VBCF staff support)
- Choose Individual or Group SOLE STAR campaign option
- Choose your shoe size and style
- Receive confirmation from VBCF that your signature PINK SHOES have been ordered
- VBCF will email you graphics and logos to help you create your own social media campaigns that are fun and informative
- When your PINK SHOES arrive, start spreading the word about your SOLE STARS campaign on social media and email
- During your month-long campaign, take photos of yourself in your PINK SHOES to share with your supporters and raise awareness (and funds!) for VBCF!
If you would like to know more or register to become a Sole Star today, contact VBCF’s Director of Development, Shelley Callahan, at shelley@vbcf.org or 804-285-1200 ext. 204.
